Although the press has devoted much time discussing the impact of fake news on politics, I feel, that is also a diversion.
Information warfare is used as we speak to influence major strategic decisions. Such powerful botnets can attack a country, but they can and will subvert any organization that lays in their wake.
It’s not farfetched to think that the current backlash against the big technology companies isn’t, to an extent, amplified by the fake news echo chamber.
It’s easy to plant disinformation as long as it’s what the audience wants to believe. Giants like Facebook are the enemy now, so any content bashing them will find massive virality.
Today it’s Facebook; tomorrow could be Bayer, Unilever, Maerks or your organization.
Cybersecurity investment is on the rise
, but still, I don’t know of any company that’s deploying bot hunters and botnet disruptors. The only way to fight scale and automation is with scale and automation.
Cyberwarfare isn’t for governments anymore. Companies need to invest in cyber defenses and be able to disrupt fake news attacks in real time.